Sedania Innovator teams up with TuneTalk on ATS platform

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(From left) Sedania Innovator chief executive officer Kamshul Kasim, Firoz, Lo and TuneTalk chief financial officer Jalluddin Abu Hassan during the launch of the team-up.

(From left) Sedania Innovator chief executive officer Kamshul Kasim, Firoz, Lo and TuneTalk chief financial officer Jalluddin Abu Hassan during the launch of the team-up.

KUCHING: Sedania Innovator Bhd (Sedania Innovator) has teamed up with TuneTalk Sdn Bhd (TuneTalk) to enable airtime sharing (ATS) transactions for TuneTalk’s prepaid mobile subscribers.

Executive director of Sedania Innovator, Firoz Mohd Noor said at the official campaign launch that the campaign would give TuneTalk prepaid subscribers a hassle-free alternative to giving ‘duit raya’ in the form of airtime credits, while incentivising users to perform ATS transactions.

“We believe that this is a timely opportunity to spread some joy and laughter amongst family and friends. Not only does the recipient receive ‘duit raya’, but the sender is also rewarded in return. You might say that it is indeed a blessing to give as well as to receive.

“From a larger perspective, Sedania Innovator teaming up with TuneTalk is certainly beneficial for both parties. TuneTalk adds on a value-added service to users, while SEDANIA Innovator increases the number of mobile subscribers who accesses our ATS platform.

“With TuneTalk on board, our addressable captive market now exceeds 52 million mobile subscribers across three mobile network operators (MNO) in Malaysia and Bangladesh and one MVNO in Malaysia.”

Sedania Innovator partners MNOs to enable their mobile subscribers transfer airtime credits to each other via its proprietary ATS platform.

Jason Lo, chief executive officer of TuneTalk Sdn Bhd said “The ‘ShareShare With TuneTalk’ campaign is part of our objective to always give our prepaid subscribers more value.

“Tying up with Sedania Innovator to leverage on their ATS platform is part of a value-added service to our users and complements our existing delivery channels. This is a convenient and easy-to-use method for users to transfer airtime credit, anytime and anywhere.

“This amazing partnership between both companies in a way has acted as a catalyst to spur more innovative ideas. We are excited for the coming future as certainly more and more pioneering concepts will emerge.”

From July 1 till 31, 2015, five lucky TuneTalk prepaid subscribers who make at least one ATS transaction per day will stand to win the daily prize of RM30 worth of airtime credits.

The prepaid subscriber with the highest ATS transactions within the month will win the new Apple Watch.