TEA FM person-in-charge Chia Chiew Boon, flanked by Lau (seated, left) and DJ Jean, with the TEA FM crew during the launch of the new 24-hour Chinese radio station in Kuching. — Photo by Tan Song Wei
KUCHING: TEA 102.7 FM, a new 24-hour Chinese radio station operated by KTS Group of Companies, is now on the air.
It was launched yesterday, in conjunction with the 27th anniversary celebration of Kuching City.
The ceremony was also a significant one as the state capital received its new status as the ‘City of Unity’ – a recognition given by the 1Malaysia Foundation.
Notable persons who spoke on air were Second Finance Minister Dato Sri Wong Soon Koh who is also Local Government and Community Development Minister, Kuching South City Council (MBKS) mayor Datuk James Chan, Padawan Municipal Council (MPP) chairman Lo Khere Chiang, SUPP president Senator Datuk Dr Sim Kui Hian, local community leaders Temenggong Lu Kim Yong and Richard Wee, as well as state DAP chairman Chong Chieng Jen and state PKR vice chairman See Chee How.
They commended the initiators for new setup – first of its kind in Sarawak and Sabah – apart from congratulating them.
This radio station – a joint-venture between KTS and Redberry – aired its theme tune ‘TEA FM Always With You’ at 10.27am yesterday to signify its launch.
The jingle was composed by the station’s person-in-charge of the English Section and Business Development, April Lau together with her team comprising Emily Voong, Adrian Lim and Alester Leong.
According to a statement from the station, listeners in Kota Kinabalu will get the broadcast this Aug 8 via the FM102.8 band.
The event here also hosted TEA FM person-in-charge Chia Chiew Boon, the deejays and members of the production, sales and marketing as well as administrative teams, who all gathered for a group photo to mark the launch.
The new radio station is staffed by a group of dedicated and talented people who have the passion for great music and aim to bring fun, entertainment and news updates to the listeners.
TEA FM deejays comprise programme manager Jean Lai, together with Joyce, Kenji, Brian and Jacob.
It will also collaborate with associate newspapers The Borneo Post, See Hua Daily News and Oriental Daily.
On weekdays from 6am to 10am, the ‘Morning Beat’ segment features DJ Joyce and Kenji, who present traffic reports and great music to start the day.
From 10am to noon, the ‘Music Playstation’ brings you various hit songs, followed by the ‘Mid-Day Breakie’ from noon to 4pm that shares useful tips on work, health and lifestyle.
The ‘Cruisin’ Mix’, hosted by DJ Jean, Brian and Jacob from 4pm to 7pm, is set to entertain listeners throughout the peak hours.
From 7pm to 8pm, the station airs the ‘Music Pod’, followed by ‘On The Beat’ that broadcasts different genres of English songs from 8pm to 11pm.
The ‘Music Back 2 Back’, on the other hand, features non-stop music from 11pm to 6am.
TEA FM also airs fun-filled programmes during the weekends, with special guest hosts coming in to share their views and experience on food, music and life with the listeners.
The station also features English and Korean songs, apart from Chinese hits.
In commemorating its launch, TEA FM is giving away prizes worth RM13,000 to lucky listeners in its month-long campaign.
All they need to do is to call the station and shout out ‘‘TEA FM – Tian Tian Ting, Tian Tian Song’ (TEA FM – Listen Everyday, Gifts Everyday) to win hampers. Those who call during the ‘Bonus Hour’ (10am-11am) stand a chance to win Gree air-conditioner units.
Another highlight is the ‘TEA FM On Air – Ten-Thousand Prize For You’ – a question-and-answer game show that offers each lucky here listener a cash prize of RM100.
Yesterday, three callers won prizes in the form of a Gree air-conditioning unit, RM100 cash and a bag of gifts.
The station is also holding its ‘TEA N ME’ Facebook challenge every Saturday, offering each winner RM500. All they have to do is to ‘like’ the station’s Facebook page at www.facebook.com/teafm1027, upload a photo that celebrates TEA FM there and captions it creatively in no more than 30 words.
The ‘TEA N ME’ contest is exclusively for participants from Sarawak and Sabah.
For more updates, stay tune to FM102.7 (Kuching) and FM102.8 (Kota Kinabalu), call 082-341027, or connect to WhatsApp via 013-8371027.