KUCHING: The Borneo Highlands Resort has transitioned itself from being an all inclusive resort to a local-friendly resort while maintaining its exclusivity, with the management now planning the biggest ever picnic in Sarawak next year.
Between its establishment in 2000 and 2006, it was solely a golf resort open only to golfers and members, including a focus on healthy lifestyle.
From 2007 to 2011, the concept expanded to an eco-wellness resort offering all inclusive packages to visitors.
During that time, the resort only offered all inclusive packages, targeting market segments that value and appreciate the eco-wellness concept. Visitors to the resort are from the United Kingdom, Middle East and Singapore and other countries for whom it hoped to create a serene ambience to relax and rejuvenate by just being close to nature.
From 2012, the resort offers highly customisable packages and encouraged all to drive up with an introduction of the entrance fee in view of the increasing market for eco-wellness holidays not only among locals but also foreigners.
The resort spans some 5,000 acres, but presently, only one-fifth of it is developed.