Aggressive promotion needed for Labuan tourism – Deputy Minister


LABUAN: Labuan is considered a potential tourist destination in the region, albeit the low pace of development.

Deputy Tourism and Culture Minister Datuk Mas Ermieyati Samsudin said there was a need for aggressive promotion to market domestically and internationally, the island’s existing tourism products .

“Based on my visit today to the homestay and briefings by my Labuan Tourism Office and the member of parliament here, there are tourism icons that can be further promoted and some attractions to be explored,” she told a press conference after witnessing the Labuan Strongest Man Competition 2015 here yesterday.

She said in future, the promotion of Labuan’s tourism industry would be given priority by her ministry.

Ermieyati said tourism products like Chimney Labuan, the only such chimney still existing in Asia, should be promoted to boost tourism development on the island.

“Labuan also has a shipwreck and artificial reefs for diving sport, while the homestay in the water village and unique traditional food are also potential tourist attractions.

“Owing to all these, the ministry should be able to do something to help boost the industry and to generate income for the people through tourism activities.

“I will come here again to explore more the potential tourism products to be listed in our tourism promotion,” she said.

The deputy minister said it was also imperative for Labuan to have its own identity or “trademark” in order to develop itself into a premier tourist destination.

She said the issue of Labuan no longer being known as a duty-free island due to the higher prices of goods would be brought up to the ministry’s attention as it could impede tourism development here. – Bernama