Orang utan Ali to hit the ‘limelight’ in Shanghai

Baby orang utan Ali.

Baby orang utan Ali.

KUCHING: The Borneo Orang-Utan Project (BOP) will be hitting the shores of Shanghai, China, for the Incentive Travel & Conventions, Meetings (IT&CM) China this coming April 6-8.

BOP, the official corporate social responsibility (CSR) programme of the International Congress and Convention Association (ICCA) Congress 2016, is inviting all ICCA members to generate awareness on the plight of the Borneo Orang-Utans by participating in this highly distinguished initiative by the Local Host of ICCA Congress 2016 – Malaysia and ICCA.

Following the successful launches of BOP at the International Business and Tourism Management (IBTM) Barcelona 2015 and the Asia-Pacific Incentives & Meetings Expo (AIME) in Australia 2016, this third instalment will see one lucky ICCA member win the opportunity of a lifetime to adopt a precious baby boy orang utan named Ali for a year.

Tough little baby Ali was rescued at the age of three with a grave stomach infection. Now stronger than ever following full recovery, Ali is currently journeying with his keepers on daily excursions into the jungle to prepare for his release into the semi-wild.

Currently, Ali is being cared for at the Semenggoh Wildlife Centre, a world-renowned research facility and nature reserve that has also successfully rehabilitated and reintroduced many of these primates back to the forest.

To assist Ali in getting home, visit the Malaysia Pavilion—Booth B11—to snap a photo with ‘Brooke’—the official ICCA 2016 mascot and share it on social media with the hashtags #RoadtoSarawak, #ITCMChina and #ICCAWorld.   The announcement of the winner will be made by ICCA in the week after IT&CM China.

ICCA will adopt Ali on behalf a chosen member upon the announcement.

For more information, please call Sarawak Convention Bureau (SCB) general manager (Marketing and Sales)/head of PR and Marketing for Local Host Committee Amelia Roziman or SCB business development manager Donny Tan at 082-242516.

 

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