Azreen is seen hard at work in the studio.
A CAREER in broadcasting requires one not only to be creative but energetic as well.
This was shared by Azreen Keria, a broadcast executive with local radio station Cats FM.
“Every time I come up with a new public service announcement (PSA), for example, it requires a lot of energy and ideas.
“I actually have to draw strength and creativity from deep within myself, but I believe I’m able to do this because this is my passion,” she said, in an interview for the SarawakYES! video series ‘A Day in A Life’.
Azreen, who is also a radio announcer for Cats FM, explained that for those who are interested to enter the field of broadcasting, particularly in radio, they should be prepared to put in the extra effort for tasks such as writing scripts and preparing creative PSAs.
For Azreen, her work day starts with preparations to develop content for the radio shows. In order to ensure that her audience is served with quality content, she spends a significant amount of time researching the subjects that will be discussed on the shows.
Her aim is to always provide the station’s listeners with the most relevant and entertaining content.
“It’s important for me to discuss with other announcers to prepare the best content to make sure that it’s up-to-date and appealing to our listeners.”
Her daily responsibilities also include assisting the head of programmes to ensure each programme runs smoothly. She also assists the radio announcers by monitoring the daily playlist.
Azreen, who has a diploma in mass communication, said she is grateful that she has been able to follow in the footsteps of her grandmother, who was a radio announcer in the past.
“I never imagined I would become a radio announcer but I am grateful that both my parents are very supportive. Actually, they were the ones who motivated me to take up this line of work.”
You can also catch Azreen talking about her work on the SarawakYES! YouTube channel or Facebook page.
This is a weekly column by SarawakYES! — an initiative driven by Faradale Media-M Sdn Bhd and supported by Angkatan Zaman Mansang (Azam) Sarawak — to provide advice and stories on the topics of education and careers to support Sarawakians seeking to achieve their dreams. Join us on Facebook, Twitter, Instagram and YouTube.