KUCHING: Apple introduced iPhone 7 and iPhone 7 Plus, of which, it deems, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day.
The new iPhone features new advanced camera systems, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide colour system from camera to display, two new finishes, and is the first water and dust resistant iPhone.
“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone,” he added.
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems.
The 12-megapixel camera includes optical image stabilisation on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and six-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone.
The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores.
Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.
The iPhone 7 and iPhone 7 Plus also feature an entirely reengineered enclosure results in a water resistant iPhone offering protection against spills, splashes and dust.
The iPhone 7 and iPhone 7 Plus will be available in Malaysian markets very soon, with various telcos now offering special pre-order packages.
Technical Specifications
iPhone 7
Dimensions: 138.3 x 67.1 x 7.1 mm (5.44 x 2.64 x 0.28 inches)
Weight: 138 grammes
SIM: Nano-SIM
Features: IP67 certified – dust and water resistant, water resistant up to one metre and 30 minutes, Apple Pay (Visa, MasterCard, AMEX certified)
Headphones: EarPods with Lightning Connector
Display size: 4.7 inches
Resolution: 750 x 1334 pixels
Camera: 12MP camera, ƒ/1.8 aperture
Battery: Built-in rechargeable lithium-ion battery