Regas Premium Auto Sdn Bhd dealer principal Simon Wang (right), head of sales Gavin Tay (left) and marketing manager Jolene Tay posing with the all-new BMW 530i M Sport.
KUCHING: Regas Premium Auto unveiled the all-new BMW 5 Series at an official launching on Saturday night.
Now in its seventh generation, the most progressive sports-business sedan promises sheer driving pleasure and will set a new benchmark in the country’s automotive premium segment.
Since its introduction in 1972, the BMW 5 Series sedan has created a lasting legacy in the automotive premium segment, embodying unrivalled performance, elegance and combining cutting-edge engineering with sophisticated innovation.
Now, the new seventh generation all-new BMW 5 Series is destined to continue this remarkable success and ambition of the most successful premium business sedan in the world.
The all-new BMW 5 Series is already an award winner, recently taking home the much coveted iF Gold Award 2017, the highest accolade for design at the recent iF Design Awards 2017. A jury comprising 58 international design experts emphasised that the premium executive sedan demonstrated clear precision of sporty design, brand related recognisability of interior and exterior as well as the balance between emotional and visual presence. The all-new BMW 5 Series is also currently a finalist for the famed World Luxury Car of the Year Award 2017.
With enhanced driving dynamics, an unbeatable line-up of assistance systems, an unmatched degree of connectivity and a new and innovative operating system, the BMW 5 Series is the most innovative premium executive sedan to date and points the way to the future of mobility in the segment.
Even when standing still, the BMW 530i M Sport creates a powerful impression. The kidney grille and headlights are directly linked for the first time ever. Here, the BMW adaptive full-LED headlights with LED daytime running lights have been enhanced with roundabout light and high beam with a range of 500 meters.
With the M Sport package, the BMW 530i M Sport puts passion for dynamism at the forefront — 19-inch M light-alloy wheels in double spoke style with mixed tyres, M Sport brake with blue painted callipers with ‘ M’ designation, as well as M Aerodynamics components in the body colour, front and rear aprons and sill covers at the side make for an athletic appearance. Internally, the BMW 5 Series is fitted with sports seats for the driver and front passenger, illuminated M door sill finishers, new M specific pedals and a M leather steering wheel. The interior refinement of the new premium executive sedan from BMW also sets a new benchmark for comfort and workmanship. The series has the best-in-class dimensions of 4,936 mm (+29mm) in length, 1,868 mm (+8mm) in width, and 1,479 mm (+2mm) in height—dimensions that promise increased space and comfort inside the car with more room for all occupants and a larger luggage compartment of 530 litres in the boot space.
It also now widens its lead with the latest innovations in driver assistance systems. The Active Cruise Control with Stop&Go function adjusts the pre-set speed to the traffic situation based on radar and camera data. Operating at speeds of up to 210 km/h, it slows or even stops the vehicle when the car encounters congestion and automatically starts up again as soon as the radar sensors detect that the car in front is moving again. This system now also recognises roundabouts and motorway exits and controls acceleration accordingly.
Also new is the Speed Limit Info with Intelligent Speed Limit Assist which detects speed limits and feeds them into the Active Cruise Control with Stop&Go function. The driver can adapt the permitted maximum speed in the cruise control system from 15 to +15 km/h.
In addition to the advanced driver assistance systems with innovative digital services, the all-new BMW 5 Series also offers the best in class connectivity. A key feature is the self -learning BMW Connected mobility assistant which supports individual mobility planning inside and outside the vehicle, especially on busy working days with endless meetings and appointments.
This enables users to manage their time more efficiently, for stress-free journeys. Along with time-to-leave recommendations and remote access to vehicle functions, it now also offers additional services which the driver can access upon downloading the BMW Connected app.
The BMW Display Key with LCD colour display and touch control panel shows various information about the vehicle’s status and allows selected functions to be controlled via the integrated touch display. Other pioneering BMW Connected Drive features in the All-New BMW 5 Series include Intelligent Emergency Call, BMW Teleservices, Concierge Services and Remote Services.
The all-new BMW 5 Series is available in Black Sapphire, Sophisto Grey Brilliant Effect, Alpine White and Mediterranean Blue. This is matched with interior upholstery in Leather Dakota Black with contrast Blue stitching or Leather Dakota Cognac with contrast stitching (only for the Alpine White, Sophisto Grey Brilliant Effect, and Black Sapphire).
The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest 5-year unlimited mileage warranty, free scheduled service programme and BMW tyre warranty programme) for the all-new BMW 5 Series is RM401,955.50 (BMW 530i M Sport)
For further information, visit the showroom at Regas Premium Auto, No.8, Jalan Tun Jugah, 93350 Kuching or call 082-467 777.