Latest Kia Rio launched at Vivacity Megamall

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KUCHING: The fourth generation Kia Rio was launched in East Malaysia at Vivacity Megamall here yesterday.

According to Naza Kia Malaysia head Nazman Yusof, the latest Kia Rio is globally recognised for its modern, stylish and robust premium appearance compared to its predecessors.

“Though the third generation Kia Rio was popular among Malaysians with its design, build quality and interior features, the all-new fourth generation Kia Rio has built on those strengths, take it up a notch by combining the features mentioned with more space to give it a dash of practicality on top of good looks.

“The all-new Kia Rio offers customers a balanced product combining everyday practicality with grand design and efficiency,” he added during the ceremony.

He said the new Kia Rio’s recent win at iF Design Award 2017 for outstanding product design amplifies the bold and innovative design of one of Kia’s global bestseller.

In East Malaysia, Kia models have grown year-on-year and seeing increasing demand especially for SUVs in East Malaysia, Naza Kia Malaysia made Kuching a springboard for other models to strengthen its position here.

“The acceptance of the Kia models in East Malaysia has been accelerating since we made our presence here in Kuching more than 15 years ago. We are happy to see positive market response and hope it will increase our presence in Kuching,”

“We are aware that East Malaysia is a growing market with strong potential. Given its wide and rugged terrain, this is a good opportunity for Kia’s SUVs to be in the East Malaysia market as the SUVs not only handle such roads well, but make the journey comfortable and safe,” he said.

The interior of the stylish and agile Kia Rio has been extensively redesigned with the dashboard layout giving the car a sportier, more driver-focused design.

It is powered by a 1.4 MPI DOHC engine with D-CVVT – the engine mated to a four-speed gearbox to produce 100ps and 133Nm of torque from just 4,000rpm.

Able to seat five people, the all-new Rio offers an array of impressive safety features that include six airbags strategically placed up front and at the sides of all passengers, lsofix baby seat mounts, speed sensing automatic door lock, impact sensing automatic door unlock, rear sensor, and active safety systems like ABS, ESC and HAC.

Apart from the new Kia Rio, Naza Kia Malaysia has pushed the envelope of diesel vehicles locally with the introduction of the New Sorento HS Turbo Diesel and New Sportage GT.

Also making an appearance at the launch are Kia’s much sought after SUVs – the New Sorento HS Turbo Diesel and the New Sportage GT Turbo Diesel which were introduced to the local market in April.

Naza Kia Malaysia is the official distributor of KlA vehicles in the country.

Yu Lee Hing Motors executive director BP Hong attended the ceremony.