Saturday, September 18

MyCEB announces key appointments for business events division


KUCHING: Malaysia Convention & Exhibition Bureau (MyCEB) has announced the appointment of Premala Danapakiam as senior manager of business events and the promotion of  Tuty Elyanie Medali to the position of assistant manager of event support.

Premala’s key focus will be on assisting in the planning and development of the strategic sales and marketing plan of the business events team which encompasses sales, Aasociation development, corporate meeting and incentive, exhibition and event support.

She will report directly to Ho Yoke Ping, general manage of business events of MyCEB. Meanwhile, Tuty will be responsible for the entire spectrum of the event support team within the business events division and she will be reporting directly to Premala.

“The appointment of Premala is timely to help facilitate business development initiatives and in securing more international business events to our shore,” said Datuk Zulkefli Sharif, chief executive officer of MyCEB which is an agency under the Ministry of Tourism and Culture Malaysia.

“We are also pleased to have Tuty, who is one of the pioneer staff at MyCEB, as the new assistant manager. Her promotion signifies our belief in talent development, and we look forward to Tuty working together alongside Ms. Premala to help drive positive and dynamic changes for the business events industry in Malaysia,” he added.

Prior to joining MyCEB, Premala, who graduated with a Bachelor of Business (Tourism Management) from Edith Cowan University, Australia, worked as the Director of Sales and Marketing at the Borneo Convention Centre Kuching where she developed effective strategies, built partnerships and cultivated and grew local association for hosting international conferences.

She also managed significant business events including the International Congress and Convention Association – ICCA Congress 2016.

Premala also has an extensive experience in the hospitality industry after serving as a senior sales manager for Four Points by Sheraton Kuching.

As for Tuty, MyCEB is her first job after she graduated in Tourism Management from UITM Shah Alam, Tuty joined MyCEB in 2010 upon completing her internship at Tourism Malaysia under Convention division. She is one of the pioneers at MyCEB since its inception in 2009.