THE Internet revolution and development of digital technologies have made information more available and accessible than ever before, transforming the way we watch, listen, read, and share information.
Rather than just constantly keeping up with our social media feed or checking out the latest viral videos, we should also think about the process of generating such digital media content, especially if you’re communicating on behalf of your business or organisation.
Content creation involves producing ideas, facts, concepts, or messages for end users; in the digital age, content can be found in the form of infographics, blog posts, podcasts, videos, and other digital media.
Be it for entertainment, education, marketing, or any other reason, content creation in the digital era can come from official online media outlets such as news portals, magazines, and broadcasters, as well as the general populace, who are getting more connected worldwide through the Internet.
As content creators, the digital platform gives you the advantage of having a better understanding of who your audience is and their responses to your content in real time allow you to engage with them immediately and improve your materials based on their feedback.
If you’re running an online business, having high-quality content crafted as part of your marketing strategy not only draws customers and drives traffic, but also boosts brand recognition and increases revenue.
Building an online presence can be achieved through, among others, the design of your business website, keywords incorporated into your social media posts, or how you title your video to gain more views.
Also, in a world where many might become excessive in absorbing online content, content creation actually helps to enhance your creativity and reduce the stress from being too attached to the source of your compulsive digital consumption.
In fact, creating digital content gives you the opportunity to express and share your perspective on issues that mean something to you, as well as learn different viewpoints from others, thereby building connections with them.
Some common factors to take into account when producing successful content include your target audience, the genre of the material you’re creating, and the medium in which you intend to present your content.
What matters most, however, is the purpose, quality, and value of your content; at the same time the content needs to be produced responsibly for long-term relationships instead of short-term popularity.
Improving your content creation skills requires continuous experimentation and consistency in crafting your materials. With time and effort, you’ll be able to find your unique voice as a content creator.
This is a weekly column by SarawakYES! – an initiative driven by Faradale Media-M Sdn Bhd and supported by Angkatan Zaman Mansang (Azam) Sarawak – to provide advice and stories on the topics of education and careers to support Sarawakians seeking to achieve their dreams. Join us on Facebook, Twitter, Instagram and YouTube.