Sunday, November 28

Red Bull empowering Malaysians to achieve greater productivity


The panellists provided their feedback on the importance of mental alertness and how they stay focused throughout the day to achieve greater productivity.

KUALA LUMPUR: Recent studies revealed that 61 per cent of Malaysian adults are physically inactive, pinning Malaysia on the globe as one of the least physically active countries.

This revelation comes as no surprise, for we have made headlines thanks to our unhealthy eating habits and sedentary lifestyle that lead to the rampant rise of obesity and non-communicable diseases.

Energy drink Red Bull Malaysia last week hosted its first panel discussion highlighting the crucial need for a balanced and active lifestyle, to cultivate a healthy Malaysian community.

Other panellists present include Red Bull Malaysia country manager Jate Samathivathanachai, Tech ARP founder and medical doctor turned entrepreneur Dr Adrian Wong, and CVS Production owner and founder Firdaus Feeq.

Among key points highlighted from the panel discussion were that the biochemistry behind our body’s energy production process and ways to enhance mental clarity A shift in demand for energy across different professions and communities

Key ingredients in energy drinks that can help to boost our energy, sustain it for a longer period, and maintaining a sharp mind.

Meanwhile, Jate Samathivathanachai, country manager of Allexcel Trading, Red Bull Malaysia said leading an active lifestyle means more than just being physically active – it is about empowering ourselves to achieve greater productivity and doing more.

“When Red Bull began in Thailand in 1975, the brand’s motivation was to create a beverage that could revitalise our bodies and minds especially in moments of increased physical and mental demand,” he said during the panel session.

“Today, while our motivation remains the same, we also want to go the extra mile to help Malaysians understand the importance of getting their work done, yet receive the extra energy to do more in their personal lives by way of achieving work-life balance.”

Dr Chang Lin Faun, clinical nutritionist and founder of Nutrimed Healthcare Consultancy and one of the invited panellists, said that stress is one of the leading catalysts for stomach and digestive problems, excess weight, and chronic inflammation or illneses such as heart problems.

“When the body experiences a full day of mental or physical stress, it is important to know the type of foods to consume for countering stress and increasing physical and mental productivity.

“Taurine, for example, plays a key role in controlling and calming the central nervous system. It works by regulating the health of our immune system with its anti-oxidant functionality, and from there, reduces fatigue and muscle damage in our body. A deficiency in taurine, however, will lead to poor brain function.

“To yield a productive day, one needs a sharp mind and strong body and this is where Vitamin Bs plays an important role. This group of vitamins work with the brain chemistry to balance neurotransmitters and as a result, help to mitigate stress.

“Of course, a balanced diet consisting of at least seven types of fruits and vegetables, exercising three times a week for at least 30 minutes, and staying hydrated play important roles too.

“The key is to understand the functionalities of taurine and Vitamin Bs, and incorporate them into one’s daily routine for a lifestyle that is productive but balanced.”