Hong Leong Bank extends its footprint in Vietnam

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KUCHING: Hong Leong Bank Bhd (Hong Leong Bank) further extended its footprint in Vietnam with the launch of its Hanoi branch recently – its second branch in the country after Ho Chi Minh City in 2009.

EXTENDING FOOTPRINT: (From left) Yap, Pham, Chia, Malaysia’s Ambassador to Vietnam, Lim Kim Eng and Vo perform the ribbon-cutting as part of the ceremony to mark Hong Leong Bank’s launch of its Hanoi branch.

The launch also unveiled the bank’s first priority banking service in Vietnam, a privileged service designed exclusively for its more affluent customers.

Present at the event were Hong Leong Bank’s group managing director Yvonne Chia; Hong Leong Bank Vietnam Ltd’s general director and branch manager of Hong Leong Bank Hanoi, Alex Yap; Hong Leong Bank Hanoi’s deputy branch manager Vo Van Cuong; and deputy director of Hanoi branch of State Bank of Vietnam, Pham Van Vu.

“This launch today is testimony to Hong Leong Bank’s continuous commitment to further reach out to the communities in Vietnam. With our Hanoi branch conveniently located in Hai Ba Trung street, offering a suite of relevant banking products and services, in addition to our priority banking service, we will be able to appeal and serve more customers and at the same time, deepen and strengthen our presence in Vietnam,” said Chia.

Hong Leong Bank was the first Southeast Asian bank that was granted a licence to incorporate and operate a 100 per cent wholly-owned commercial bank in Vietnam.

“Priority banking is a big part of consumer banking and this key segment is growing rapidly.  With our deep local knowledge and global expertise, we will provide priority banking customers a new level of banking experience to support their priorities, help them realise their goals and in doing so, enhance their lifestyles.

“Customers will be pampered with exclusive privileges in four key areas of life: healthcare, education, lifestyle and investment,” she continued.

Priority banking customers would each have their own personal relationship manager, who would attend to all their financial needs. From everyday banking needs to investment advice, these relationship managers would create financial solutions that meet customers’ financial goals, life stages and risk appetites.

Priority banking customers would also have access to priority banking lounges in both Ho Chi Minh and Hanoi. These exclusive lounges should be the perfect locations to perform financial transactions, discuss financial needs and conduct business meetings.

The privileges offered by priority banking could transcend borders as they would also apply at the priority centres in Malaysia, Singapore and Hong Kong. Whether travelling overseas, settling in or investing in these three countries, customers would be provided with comprehensive solutions to meet their financial needs, onshore and offshore.

Priority banking would cater for individuals with opening balance of 1.2 billion Vietnamese dong and above. Customers with 20 billion dong in deposits would be rewarded with additional benefits.