Reliance Travel gears up for regional expansion
July 29, 2010, Thursday
KUCHING: Local travel franchise Reliance Travel Franchise System (RTFS) signed on two new franchisees, as part of its plan to implement a sustainable growth plan in the travel industry.
NEW POSITIVE DIRECTION: Tan (right) and Raymond Lee (second right), director and general manager for Reliance Shipping and Travel Agencies Sdn Bhd, with the franchisees.
Joining the Reliance Travel fold were Binamin Travel and Tours Sdn Bhd as well as Hartamanis Travel and Tours Sdn Bhd. During the event, two other franchisees Eton Tours and Travel Sdn Bhd and CT Mutiara Travel and Tours Sdn Bhd renewed their franchise agreements with Reliance Travel, resulting in a total of 14 franchisees to date.
Reliance Travel has a total of 23 outlets around the country and five targeted for the second half of this year, it revealed in its press statement.
Reliance Pacific Bhd managing director of travel division Tan Sin Chong said, “The travel industry has maintained a steady growth despite the calamities affecting the world. Together with franchise owners, we hope to increase the brand’s footprint in the travel industry at a steady 37 per cent annual growth.
“We have always remained focused on our business model which is trust, speed and choice. Our business model, vision and mission, allows for franchisees to be passionate and proud of what they do in the communities they serve,” he added.
Reliance Travel planned to have more franchise outlets in cities such as Penang, Ipoh, Kota Kinabalu, Kuching, Sibu, Miri, Kuantan and a few more others. As for the international expansion, Reliance Travel had established its presence in Singapore, Thailand, Hong Kong and Australia.
“Plans are in the pipeline to expand our franchise programme and acquire more companies within the region especially Indonesia, in the next two years. Reliance Travel is more than just a travel agency. It is a brand that speaks volumes, and a lucrative business opportunity for franchisees. We look forward to executing our strategic growth and introducing more customers to Reliance Travel,” he added.
