Monday, September 25

Celcom Axiata to go aggressive with new products


KUALA LUMPUR: The almost saturated mobile telco market in Malaysia is leading Celcom Axiata Bhd to aggressively offer new products in the first quarter of this year.Its senior vice president for marketing, Zalman Aefendy Zainal Abidin, said yesterday that this could be achieved with the launch of the latest Celcom Sukses package, which now includes another 10 countries, as well as having its second Celcom Sale.

“Our market is coming to 100 per cent being saturated. Our activities are now not only on getting new customers but also having a lot more of contents and services for existing customers as well,” he told reporters at the launch of Celcom Sukses and Celcom Sale here.

“Expect more announcements from us soon,” he said.

At the event, Celcom’s chief financial officer, Chari TVT, said the first quarter of each year was generally tough for the mobile industry as a whole.

“However, we have decided to start gaining early revenue and get as much as possible in the first quarter of 2010,” he said.

Celcom Sukses was initially launched last year with calls to Indonesia only.

Zalman said the company was looking to more than double customers in the foreign segment and had added the Philippines, India, Bangladesh, Nepal, Pakistan, Thailand, Myanmar, Vietnam, Cambodia and Sri Lanka to the package.

“We have been able to gain a good traction with Indonesia and we are confident with the other countries,” he said.

The package also comes with perks such as activation, monthly, birthday and surprise bonuses, he added.

On the Celcom Sale from Jan 11 to March 31 this year, Zalman said this was the second time it was being held since 2008, with price cuts and offers on the company’s entire catalogue of prepaid, postpaid, Blackberry and broadband products. — Bernama