KUCHING: Bing Coffee opened its fourth branch at the Hills shopping mall here on Jan 19.According to Bing Coffee operating manager Liew Yen Shin, Bing is a local brand established by a couple in 2004. They created the design of the outlet and the menu as well. The first outlet is located at Padungan which is no stranger to local coffee lovers.
Liew said in 2008, Bing was taken over by a different management. In December the same year, it set up its second branch at Premier 101, then followed by the third outlet at Bormill Housing Area at Jalan Keretapi.
When asked about the speciality of the outlet at a press conference, Liew said, “Its mainly coffee.”
Liew said that they sell good coffee no matter how the market was.
“We maintain the quality of the coffee by importing quality coffee from Italy and strictly supervise the process of coffee making,” Liew explained.
He said that the drink was made by operating the machines manually. He also said that Bing Coffee is more to the Italian style of serving. There were waiters to attend customers.
Liew encouraged customers to obtain membership cards which entitled them to enjoy a 10 per cent discount at any of its outlets. Customers can apply by presenting a single receipt of RM30 at any Bing Coffee.
“We are planning to open new outlet out of Kuching like Miri, Bintulu, Sibu and Kuala Lumpur. These are possible potentials since we were asked by some customers to open the outlets in their hometowns. They like the real taste and smoothness of our coffee drink,” said Liew.
He also named the popular drinks among the coffee drinkers as ice blended coffee, ice blended chocolate, ice blended tiramisu and caramel machiatto.
Customers favour the Tiramisu cake which tastes original, said Liew. Besides, other food served include chicken salad, ceasar salad, beef bolognaise, chicken alfredo, blueberry cheese cake, chocolate fudge and so on. Apart from coffee, it also serves tea like herbal tea, natural green tea, fruit tea and juices.
Also present at the press conference here yesterday was its assistant operating manager Mark Yohannes Kuan.
It opens from 10am to 1am on Fridays and Saturdays, 10am to 12pm from Sundays to Thursdays.