EON expects 13 pct contribution from East Malaysia

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KUALA LUMPUR: EON Bank Group, in partnership with the Malaysian Retailer Chains Association (MRCA) launched the new MRCA-EON Bank MasterCard credit card recently.The MRCA-EON Bank credit card’s launch that took place at the Pavilion, is expected to attract 50,000 new cardholders over a period of 12 months.

According to EON Bank Group’s head of cards and unsecured lending, Aaron Tan, East Malaysia is projected to contribute 13 per cent of the total sum expected over the designated period for the new card.

He told The Borneo Post, “We certainly hope that our East Malaysian customers will also be able to enjoy the outstanding benefits of this card.”

Officiating at the function was the Minister of Domestic Trade, Co-Operatives and Consumerism Deputy Secretary General, Daud Tahir, EON Bank Group’s chief executive officer, Michael Lor expressed during the event that the MRCA-EON Bank Credit Card is unique because of the additional rewards the cardholders will be getting besides the usual credit card offerings.

He added that, “The ‘Earn and Redeem ‘ programme will allow cash points to be collected to be used to offset future purchases and the card does not restrict the cardholder to a particular brand of purchase or shopping destination.”

Touted as ‘The Ultimate Shopping Card’, EON is confident that the card will benefit cardholders because of its flexibility and its wide range of privileges given with the usage of the card at almost every shopping complex in Malaysia.

The MRCA-EON Bank Credit Card also serves as a loyalty card when used at more than 600 MRCA member outlets nationwide, which encompasses dining, fashion, entertainment and so on.

“The MRCA-EON Bank loyalty card programme is MRCA members’ way of rewarding loyal consumers with a double bonus programme that will not only enable cardholders to enjoy cash rebates at participating members outlets but also redeem loyalty points equivalent to cash benefits from EON Bank when they shop at MRCA member outlets,” said MRCA’s president, Lee Hwa Cheng.

As a new card debut, the MRCA-EON Bank Credit Card will be also be available Gold and Platinum versions.

“Ultimately, EON Bank Group will continue to offer our customers truly groundbreaking products that are simple and convenient to enjoy while bringing great value in our pursuit to become ‘The preferred Malaysian bank’ ,” concluded Lor.

Also present at the recent launch were EON Bank Group’s MasterCard Country Manager, Jim Cheah, Ministry of Domestic Trade, Co-Operatives and Consumerism Deputy Secretary General, Daud Tahir, MRCA Founder President, Dato’ Eddie Choon, and Deputy President Dato’ Tay Sim Kim.