Monday, December 5

Dutch Lady wins BrandLaureate Award 2009

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KUCHING: Homegrown milk products manufacturer Dutch Lady Milk Industries Bhd (Dutch Lady Malaysia) has clinched the ‘BrandLaureate Award 2009’ for its ‘Best Consumer Dairy Product’ category.

STRONG BRAND: Colaco underlines the win reaffirmed Dutch Lady Malaysia’s commitment and promise to deliver quality products to generations of loyal consumers.

STRONG BRAND: Colaco underlines the win reaffirmed Dutch Lady Malaysia’s commitment and promise to deliver quality products to generations of loyal consumers.

BrandLaureate Awards, introduced some six years ago, is acknowledged as the ‘Grammy’ for brands with strong consumer recognition and retail performance.

In a press release yesterday, Dutch Lady Malaysia’s marketing director Rahul Colaco underlined that the win reaffirmed the group’s commitment and promise to deliver quality products to generations of loyal consumers.

“They (the consumers) have been instrumental to our success. Strong brands today have to stay abreast of current market demands, be ahead of competition and also deliver to the expectations of today’s discerning consumers.

“As an established corporation, we have adhered to strict international industry standards. As a brand with a wide range of quality dairy products, Dutch Lady Malaysia enjoys strong ties with consumers of different age groups.”

In addition, he said Dutch Lady’s milk products have been instrumental in providing healthy nutrition, promoting active lifestyles and encouraging good eating habits amongst both the young and old.

In 1988, Dutch Lady Malaysia became the first dairy corporation in the world to introduce a milk formulation specially made for children. The ‘Growing-Up Milk’ (GUM) category, for toddlers aged one to three and children between four and six years old, provides essential nutrients for healthy growth and brain development. Since then, it continues to be the choice for both mothers and children.

Other categories like ultra-heat treatment (UHT) milk, sterilised and pasteurised milk as well as yoghurt snacks and beverages appeal to different age groups with its varied range, while providing essential nutrition for today’s lifestyle demands.

Colaco continued: “Besides just manufacturing quality milk products, Dutch Lady Malaysia strives to educate Malaysians on choice nutrition and the goodness of drinking milk. Over the past few years, we have celebrated ‘World Milk Day’ with our Malaysian community, so as to raise the awareness and appreciation of milk consumption.

“Although our business does not revolve around winning awards, getting such recognition is like the icing on a cake, adding colour and decoration to an already stable base.”

Apart from BrandLaureate, Dutch Lady Malaysia has received international recognition for its product quality and brand presence including the ‘Reader’s Digest Superbrands Gold Award’, of which last year marked its eleventh consecutive wins since 1999.  Additionally, domestic consumers voted Dutch Lady Malaysia as the preferred brand in the milk products category.