Friday, April 19

World’s first 4-colour LED LCD TV from Sharp

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SHAH ALAM: Sharp-Roxy Sales & Service Company (M) Sdn Bhd is proud to introduce the world’s first 4-colour LED LCD TV called Aquos Quattron to the Malaysian market. The latest innovation boasts the four primary colour technology.

SHARP TECHNOLOGY: Nuizato (second left) with his top management team at the official launch of Aquos Quattro. Joining him are (from right), SG Lau, senior marketing manager of AV Products, Takaya Wakasumi, assistant general manager and Lim Nyien Leng, general manager.

SHARP TECHNOLOGY: Nuizato (second left) with his top management team at the official launch of Aquos Quattro. Joining him are (from right), SG Lau, senior marketing manager of AV Products, Takaya Wakasumi, assistant general manager and Lim Nyien Leng, general manager.

“The 4-primary colour technology by Sharp will be the next trend replacing the current 3-primary colour technology that is headed to the end.

“The new technology adds Yellow in the conventional primary colours of Red, Green and Blue (RGB),” explained Hiroyuki Nuizato, managing director of Sharp-Roxy Sales & Service Company (M) Sdn Bhd.

‘Quattron’ derives from the combination of the Italian word ‘quattro’ meaning ‘four’ and the English word of ‘electron’.

The Quattron 4-primary colour system produces more than 8 million dots against the 6 million dots by the conventional 3-primary colour system.

The more amounts of dots means higher picture quality for greater colour expression.

The addition of Yellow enables reproduction of  colours previously known to be impossible to portray such as sparkling gold and sunflower yellow.

Sharp’s Aquos Quattron LED LCD TV is available in three sizes, namely 40” (LC40LE820M: RM5,888), 46” (LC46LE820M: RM8,488) and 52” (LC52LE820M: RM12,888).

More product details are available at www.sharp.com.my/aquos.