Thursday, August 22

18 to vie for Miss Cheongsam Charity 2010 title


KUCHING: Eighteen finalists for the Miss Cheongsam Charity 2010 were announced yesterday.

THE FINALISTS: The line-up of the finalists minus Ling Siew Hui who misses the photo session.

THE FINALISTS: The line-up of the finalists minus Ling Siew Hui who misses the photo session.

They were Chiew Tze Ling, Ling Siew Hui, Chong Ik Tze, Sze Wan Joo, Tan Shuk Sien, Chan Pei Hoon, Chai Li Hsia, Phui Wang Yin, Tiong Sie Yiin, Criselda Ung, Chee Chiew Ching, Kho Siew Ching, Liaw To Chun, Jong Lee Kian, Ling Siew Hui, Kong Kae Lim, Jong Siew Ching and Tsen Yee Weng.

They were short listed out of 20 semi-finalists selected on July 24 by a panel of judges, including former Miss Cheongsam, led by the pageant organiser, Alaric Soh at Riverside Majestic Hotel here.

These finalists will be competing for the Miss Cheongsam Charity 2010 crown, set on Aug 28 at Riverside Majestic Hotel.

The winner will win for herself not only the Miss Cheongsam Charity 2010 crown but also cash prize of RM5,000.

First runner-up will also be awarded cash prize of RM2,000, second runner-up, RM1,000, third runner-up, RM700, and fourth runner-up, RM500.

Those who did not manage to make it to the top three would not left empty handed as each will receive cash prize of RM200.

While waiting for the final, there will be some subsidiary contests – Best Cheongsam, Miss Friendship, Miss Photogenic, Miss Talent and Miss Charity.

Winners of each subsidiary title will win cash prize of RM500.

The organiser, Alaric’s Production Company, is a well-known and reputable beauty pageant organiser in the state and has been running such events for the past 21 years.

Among its well known pageants are the Miss Cheongsam Sarawak, Miss Cheongsam Malaysia, Miss Borneo Beautiful, Miss Tourism Pageant and Miss Tourism Intercontinental.

Alaric’s Production Company is the only company in the world to be assessed and certified ISO9001:2000 in Quality Management in Beauty Pageant.

Among the sponsors of the Miss Cheongsam Charity are Naim Holdings Bhd, Riverside Majestic Hotel, Inspiration Alan Salon, Lady Jenn Group, Lea Centre, Les Paul Music Studio, Phil Art Photography and Diamond Press.

The official media for the pageant are The Borneo Post and See Hua Daily News.

For more information on the Final’s ticket booking and other inquiries, the public can contact Alaric’s Production Company by logging to website at