Sunday, May 26

Fighting body pollution


BODY pollution is one the most talked about topics today.

BODY POLLUTION: A graphic representation of how pollution affects the body system

Toxins can emanate from industrial waste and polluted water that contains lead, mercury and other heavy metals. These harmful elements can enter the body through food and water via the ecological cycle.

“So the biggest problem affecting people from all walks of life is essentially body pollution which is a precursor to diseases such as diabetes, high blood pressure and cancer,” Lifestyles Malaysia national marketing director Douglas Kerk said.

Even vegetables grown naturally may contain ‘stubborn’ pesticide residues and overcooking would not solve the problem because the heat could reduce the essential nutrients, the 48-year-old added.

“Furthermore, the problem of nutritional deficiency is compounded by chemically processed additives used to enhance taste.”

Proof of food pollution can be gleaned from increased incidence of cancer, asthma, allergies, HIV and most recently, the outbreak of SARS and Avian Flu viruses.

Even minor ailments such as the common cold and flu seem be on the rise even more intensely.

“In many cases our immune system is the only effective weapon against these conditions,” said Kerk, a former accountant.

He said daily supplementation with botanical extracts, antioxidants, vitamins, minerals and nutrients is a good start to slowing down the ageing process.

“By giving our body the daily nutrition it needs, we are providing the basic building blocks for a healthy and effective immune system. We cannot change the environment — the solution is taking herbal drinks as supplements.”

Kerk has seen the ‘overwhelming’ success of one of Lifestyles products called Intra.

According to him, the ingredients for this particular herbal drink are imported from 13 countries. Very stringent quality control and process are used to ensure the nutritional values of active ingredients are retained to meet potency and efficacy requirements.

“For some people, the taste may differ from bottle to bottle. This is not because the quality has changed. Since the natural herb is harvested in different seasons, the taste is different but the quality and potency are the same in all bottles.”

Once extracted and standardised, the plants are mixed in specific proportions that make up the unique botanical blend of Intra.

The key to the botanical blend is balance between each of the extracts, specially formulated to enhance each other for the final product.

“If not for the fact that it has been added with 36 per cent fruit juice, nobody can consume the 23-herbal mixture in its raw form as it’s quite bitter. So Lifestyles has decided to add fruit juice to make the herbal drink  nicer and easier to consume,” he said.

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