KUCHING: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is projecting sales of 24,350 units next year, an increase of two per cent from the current 14 per cent in East Malaysia, said its managing director Datuk Aminar Rashid Salleh.
“East Malaysia holds a market share of 14 per cent this year from the total industry volume (TIV). Out of that 14 per cent or 21,300 units, Sarawak’s contribution is slightly higher than Sabah at 54 per cent.
“I believe that this market still has a lot of room to grow,” he told thesundaypost.
In Sarawak, Perodua also had the lion’s share of East Malaysia’s TIV with approximately 35 per cent. Meanwhile, in Sabah, it was slightly lower at 34 per cent. “Out of all the three models we have, Viva still leads the market with 50 per cent share from the total Perodua sales in Sarawak.
“A total of 240,000 Viva units have been sold since it was first launched in 2007 and the Viva Elite is the best selling variant from the model line up, consisting of 41.1 per cent or 24,000 units from a total of 58,000 units of the Viva sold in the first ten months of the year. That is an average of 2,400 Viva Elite units per month this year,” he pointed out.
During the launch of the Perodua Viva Elite Exclusive Edition (Viva EEE) yesterday, Aminar revealed that Perodua aimed to sell 600 units of the new model in a month.
The Viva EEE was the latest in the Viva Elite series and was equipped with new features both inside and out.
In addition, Perodua was still the market leader, commanding about 31.1 per cent of the total market share throughout the country.
“We have three models and Myvi continues to be the biggest contributor to us with 41 per cent of the total sales, followed by Viva at 37 per cent and Alza at 22 per cent,” said Aminar.
Currently, Perodua had 180 sales outlets and 170 service outlets with 12 and 18 outlets in Sarawak respectively. “Based on the TIV and demand, this current number of sales and service outlets will be sufficient.”
When asked on the future expectation for Perodua, he was optimistic that the RM2.1 billion allocation under the Budget 2011 to build and upgrade the road infrastructure in Sarawak and Sabah, would give an advantage to the transport industry, especially for Perodua to remain competitive in this market.
“I believe with the current model line up that we have, we will be able to meet the requirements of customers.
“For the new model that we are introducing, we will try to adapt it as much as possible to meet Malaysian tastes, in terms of design, styling and the interiors,” he concluded.