Sunday, June 16

Sabah and Sarawak to synergize strategies for tourism development

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MIRI: The Sabah and Sarawak government will take advantage of its various joint promotions and marketing, by using the collaboration within the government to government (G2G) commitment.

Permanent secretary of Ministry of Tourism and Heritage Datu Ik Pahon Joyik said the two states could work closer to discover the great tourism potential of the respective states.

“Sabah and Sarawak could work together to conceptualise strategies that draw on each other’s strengths and gain from

the synergy that comes

from working together,” he said, at a dinner in conjunction with the 2nd Sabah-Sarawak Joint Tourism Co-operation and Collaboration Meeting at Marina Bay Seafood Restaurant, yesterday.

Pahon pointed out that the two states have steadily re-oriented their tourism strategies, approaches, programmes and activities by developing a framework of co-operation to be

pursued in marketing and promoting the tourist destinations of Sabah and Sarawak.

He said further that the two states shared common tourism resources which provide high quality cultural, adventure and nature (CAN) tourism.

In reality, heritage sites are the market niche of the Sabah and Sarawak tourism industry.

Thus, joint promotion of two heritage sites, Mount Kinabalu from Sabah and Mulu from Sarawak, will be undertaken.

Sabah and Sarawak have also come up with a joint calendar event and budget next year, which will be submitted to federal level for fund approval.

Among the joint calendar events for next year are; Keamatan-Gawai, Borneo International Yachting Challenge (BIYC) and War Memorial Service.

For the joint tourism promotion, both states will participate in NATAS Fair and MATTA Fair under Malaysia Borneo, Sarawak Tourism Overseas Promotion and Sabah Consumers Fair.

“Both ministries will take the lead on federal policies, such as reviewing tourist guide syllabus,” he implied.

“In addition, both ministries will also conduct joint promotion-collaboration from both state tourism board and industry players. Further collaboration with Brunei Darussalam and Kalimantan will also be explored,” he remarked.

Overall, he is quite optimistic that such joint tourism and promotion could minimize costs gained from the greater impact generated from

the co-operation by both states.