INTERESTING MAGAZINE: Noorainee (centre) checking out ‘Upin & Ipin The Magazine’ after its launching in Kuala Lumpur yesterday. — Bernama photo
KUALA LUMPUR: To encourage children to read in the English language, Les’ Copaque Production Sdn Bhd (Les’ Copaque) yesterday launched ‘Upin & Ipin: The Magazine’ in the international language.
This comic magazine which came after the Bahasa Melayu version, was launched by the deputy prime minister’s wife Puan Sri Noorainee Abdul Rahman, who lauded it as yet another effort to encourage children to read and this time to also improve their English proficiency.
“Publishing ‘Upin and Ipin’ in English is not aimed at sidelining the Malay language which is upheld as our national language, but is additional reading material for children.
“And if they want to learn English, they can read this comic magazine,” she said.
Norainee said the ‘Upin and Upin’ animation series was very popular among children, including her own grandchildren.
“This animation series does not only provide entertainment but also contains noble values and lessons on everyday life.
“It also portrays the 1Malaysia concept where the children go to school and play together, besides learning about and appreciating each other’s culture and traditional values,” she said.
Norainee also said that the reading habit must be inculcated from an early age to encourage life-long learning as ‘reading is the source of knowledge’.
‘Upin and Ipin: The Magazine’, produced by Les’ Copaque in collaboration with NYLA Sdn Bhd, also contains news, information, activities and contests related to the animation characters.
Also present at the launch were Les’ Copaque managing director Burhanuddin Mohd Radzi and NYLA executive director Tunku Maziah Tunku Mukhtar. — Bernama