KAPIT: Kapit needs more dynamic tourism products to attract more visitors to the town.
Hulu Rajang MP Datuk Billy Abit Joo said Kapit’s tourism industry is still in its infancy and tourists do not know where to go when they visit Kapit.
Promoting Kapit’s rich natural and cultural attractions alone, he said, did not suffice.
“Come up with tourism branded products like T-shirts, souvenirs, beadwork, handicrafts, places of attraction, etc. Small items for tourists to buy for remembrance.
“In places where tourism is well-developed and successfully run, there’s always tourism products as their trademark. Also the marketing must be strategic and packaging like websites, online information centre, availability of tour guides and services, places of interest, facilities,” he said during the soft launching of the four-day Kapit Mini Carnival yesterday.
It is being held in conjunction with the two-day Baleh-Kapit Raft Safari, which begins today.
“Baleh-Kapit Raft Safari is a very important event. It’s on the Kapit calendar to promote Kapit as a premier eco-tourism destination.
“If held successfully, tourism is a big industry, earning big money from tourists.”
Besides water sports such as powerboat and kayak races, the carnival’s programme includes the Bintang Kecil RTM competition for children 12 years and below, exhibition and promotional booths. ends