Salang: Need for practitioners to be more competitive


KUALA LUMPUR: The Information, Communication and Culture Ministry wants practitioners of the local creative industry to be more competitive in developing their productions.

Deputy Minister Datuk Joseph Salang said this was in view of making Malaysia a creative content hub recognised worldwide.

“We must provide incentives to the industry, such as sufficient funding, to complete their productions,” he told reporters after opening an International Creative Content Conference (IC3) 2011 organised by Post Production Animation & Creative Content Association Malaysia (Postam) here yesterday.

Also present was Postam president Yoki Chin and deputy president Amir Irwan Bahruddin.

For animation production, Salang said the ministry would not stifle any practitioner so long as they did not infringe any regulation.

“In animation production, the government is open … but the values in the country need to be assimilated into the production.

“We cannot have tight control but local sensitivities must be taken into consideration and elements of pornography should be avoided completely,” he said.

Four hundred participants from the creative industry, including script writers and students, attended the conference.

Postam, founded in 1996, provides innovative opportunities for networking and information-sharing to professionals in the various post production fields, including animation and visual effects. — Bernama