Thursday, August 22

Era FM to promote Sabah tourism – Bolkiah


KOTA KINABALU: Sabah is expecting 60 per cent increase in its domestic tourist arrivals to the State in 2012.

Assistant Minister of Tourism, Culture and Environment Datuk Bolkiah Ismail said this yesterday following the commitment of national radio station, Era FM in promoting tourist destinations in Sabah on air and through its official website.

“From January to August this year, we received 21.1 per cent domestic tourist arrivals in Sabah compared to the same period of last year, which is 1.07 million tourists.

“We are positive that we will achieve 30 per cent increase by end of this year as our national radio station is making a move to promote our State to potential tourists in Peninsular Malaysia,” he said at a press conference at Sabah Tourism Board office yesterday.

“Riuh Pagi Era” hosted by number one TV host in Malaysia, Aznil Haji Nawawi together with two other DJs, Ray and Hanif airing Mondays to Fridays from 6am to 10am will be in the State for three days to talk about Sabah and its attractions.

Music executive of Era Fm, DJ Uno who attanded the press conference yesterday said the radio station breakfast show, “Riuh Pagi Era” will be broadcast live from its Kota Kinabalu studio from tomorrow, October 26 to 28, with support from Sabah Tourism Board.

During the three-day trip, the “Riuh Pagi Era” crew members will embark on adventure field trips to several interesting places around here including Tunku Abdul Rahman Park, Kiulu White Water Rafting and Rasa Ria’s Orang Utan Sanctuary after their on-air show.

Videos and pictures of their adventures will be taken to be shared with their listeners.

“This is the first project that Era Fm has planned for so long to boost the tourism industry in Sabah as most Malaysians in the peninsula do not know we have the best Eco-tourism destination in their own country.

“It is shame when tourists from abroad are appreciating our tourism products, while we ourselves do not even know that they are existing,” said DJ Uno.

He added that Era Fm is committed to promoting Sabah to their listeners and trying to teach Aznil to speak in Sabahan dialect during the three-day trip.

Era Fm is broadcast at 102.4 frequency.