SIBU: Tanahmas Hotel here projects a rosy business outlook for the Year of the Dragon and is confident of bettering or at least maintaining room occupancy rate of around 70 per cent.
Its senior sales and marketing manager Jimmy Ngan expressed optimism that having spent millions of ringgit in renovation and refurbishment of rooms, the hotel would be able to attract more sales.
According to Ngan, the hotel has adopted a strategic market positioning, targeting corporate clients and government agencies to realise its projection amidst an intense competition in the service industry.
“On average, we manage to achieve a room occupancy rate of 70 per cent, and have maintained the achievement year-on-year despite the global economic meltdown,” he told reporters yesterday.
Ngan said: “The December sales is picking up due to associations rolling out more functions towards year end. On top of that, there are also more government functions being held here such as seminars, workshops, training among others. Then, there are the holidaymakers, hailing mostly from Kuching and Bintulu.
“Things are really looking up and we look forward to a promising and auspicious Year of the Dragon.”
Asked how they stayed ahead of competition, he revealed that they focused on offering value and cozy ambience that match clients’ expectations.
“We differentiate ourselves from others by offering Christmas parties and gala dinners to cater to our clients’ needs,” he said.
For every Lunar New Year the hotel achieves 100 per cent occupancy rate, he enthused.
To a question, he figured the public in general would not tighten their belt or shy away from dining at hotel restaurants and coffee houses during festivities despite the higher cost of living. The younger generation enjoys dining in a cozy and yet relaxing environment, he added.
Citing Christmas celebration as an example, he said Tanahmas Hotel coffee lounge enjoys brisk business every year.
“And during the Chinese New Year, the restaurant is fully booked as Chinese families traditionally hold wedding reception during this auspicious occasion,” said Ngan.