Firefly eyes 20 pct sales revenue hike at Matta Fair 2012


KUALA LUMPUR: Malaysia Airlines’ wholly-owned subsidiary, Firefly, is targeting a 20 per cent increase in sales
revenue for its turboprop operation at this year’s Matta Fair compared with last year’s RM1 million.

In a statement yesterday, it said there was a strong demand for holiday packages to domestic and regional destinations, judging by the sale of travel packages at Firefly’s booth on the first day of the travel fair today.

Shorthaul Malaysia Airlines and Firefly Chief Operating Officer, Ignatius M C Ong said holiday packages to neighbouring countries like Thailand, Indonesia and Singapore sold well on the first day.

“There was an increasing number of travellers choosing flights over rail or coach due to the affordability and time savings of air travel,” he said.

He also said that the company has received many advanced bookings for travel from May onwards.

On the most popular holiday destination, Ong said most Malaysians prefer Hat Yai in Thailand, mainly for its city attractions, good food and shopping options. — Bernama