Wednesday, April 1

Chinese tourists delighted with Sarawak


WARM WELCOME: A file photo of welcoming team members dressed in traditional attires greeting travellers in style at the Kuching International Airport.

KUCHING: Sarawak seems to be a hot destination for travellers from China lately. This was discovered during a recent incentive trip organised by Perfect World from China, said Sarawak Convention Bureau (SCB) through a press release yesterday.

The streets of Kuching were abuzz with activities as 170 Chinese tourists experienced an unforgettable five-day-four-night ‘business and adventure’ stay here.

Their itinerary included a visit to the Sarawak Cultural Village, Bako National Park, and a cat-themed party at the Borneo Convention Centre Kuching. Then there were the Sarawak River Cruise, museum visit, special themed parties and dinners to showcase the versatility of Kuching as an exciting destination for Chinese incentive groups.

Bel-Air Travel & Tours managing director Alice Khor said: “We were excited to welcome this group of Chinese guests from Shanghai, Beijing, Guangzhou, Hong Kong and Taiwan to showcase Kuching’s main attractions for both leisure and business visitors.

“With the success of this trip, we definitely look forward to receiving more business to Sarawak in the coming months. Travellers from China love the allure of nature and adventure, which Sarawak has abundance of. Furthermore, the variety of food and daily activities is sure to keep them active and continuously exploring.”

SCB general manager Chew Chang Guan said: “China is a fast growing tourist generating country, and is definitely a promising market for Sarawak. Opportunities abound for Sarawak in terms of business events, and the Bureau is keen to support all meeting and incentive groups from all over the world.

“Sarawak is able to cater to their preferences, and we are more than happy to welcome them to truly experience an adventure of a lifetime.”

Kelly Liu of CTS MICE Service China remarked: “The Chinese in China were initially unaware of what Sarawak had to offer. However, through my previous site inspection, I started to fall in love with her. She gives me the feeling of peace with nature and the easy-going people are just so welcoming! From this trip, we are confident of getting more people from China to know about this beautiful land.”

With support from the Sarawak Tourism Board, SCB and the Malaysian Convention & Exhibition Bureau, through the Twin Deals offer with Malaysia Airlines, the group consisted of high-level executives from Perfect World and its corporate partners, plus various media journalists who were treated to the ideal Sarawak experience.

For more information, please visit for Malaysia’s Twin Deal and for business events support to Sarawak.

SCB was established in 2006 by the state government and functioned as a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings.

SCB is a member of the International Congress and Convention Association (ICCA). Its goal is to help connect NGOs, corporations and government bodies with whatever is necessary to make international conventions a success in Sarawak. For more information, the public are advised to log on to