Friday, November 22

V-C calls for aggressive marketing of scholarly books

0

KOTA KINABALU: The Malaysian Scholarly Publishing Council (MAPIM) has the capacity to be placed on par with other international scholarly books publishers, according to the vice-chancellor of Universiti Malaysia Sabah (UMS), Professor Dr Mohd Harun Abdullah.

Mohd Harun said that at the launching of MAPIM’s marketing workshop yesterday.

He said the organisation has excelled in the book industry and has been accorded with the recognition as an entity which nourishes the industry in the country.

“MAPIM has complemented the book industry in the country as there are not many entities that publish scholarly books. With MAPIM, the scholarly treasures of the country can continue to be developed from one era to the next,” he said.

Mohd Harun urged MAPIM to continue with its effort to produce scholarly books and called on the organisation to be aggressive in impacting effective, diversified and innovative marketing strategies to ensure works published by the organisation would attain international visibility.

The books published by MAPIM included those generated by 20 public institutes of higher learning in the country which are used worldwide as reference and reading materials.

He also said that MAPIM has explored the market by participating in several international book festivals in the countries within the South East Asian region.

He went on to add that current challenges in marketing are enhanced with the explosion of information technology.

“Online book portals, social network facilities such as Facebook and Twitter had changed the trend in society and the consumers with many preferring to shop online rather than to physically visit the book stores and shops,” he said and at the same time issued an urging for all MAPIM members to explore the opportunities and development of the market.