KUALA LUMPUR: SME Corp Malaysia (SME Corp) is aiming for the participation of 1,500 micro small and medium enterprises (SMEs) in its newly launched ‘Brand Transformer’ programme.
The ‘Brand Transformer’ serves as the vehicle to demonstrate the benefits of using appropriate and attractive packaging, technology and materials by SMEs in the rural areas.
Its chief executive officer Datuk Hafsah Hashim said the ‘Brand Transformer’ would go on a nationwide roadshow and was scheduled to undertake about 25 sessions annually with the first next week in Selangor.
“The programme would be run by us and our partners, such as the Intellectual Property Corporation of Malaysia, SIRIM, the Design Development Centre and others.
“On this roadshow, we will also hold a workshop for SMEs in the rural areas on the importance of quality packaging and certifications for their products,” she told reporters after the launch of the ‘Brand Transformer’programme at the Malaysian Brand Forum 2012 here yesterday.
The event was launched by the Raja Muda of Perak, Raja Dr Nazrin Shah.
Meanwhile, International Trade and Industry Deputy Minister Datuk Mukhriz Mahathir said the ‘Brand Transformer’ programme would expose SMEs to the various types of designs and packagings for their products.
“Hopefully, this will encourage them to improve and enhance their packaging quality,” he added.
He said the establishment of the ‘Brand Transformer’ programme was very much in line with the government’s SME Masterplan 2012-2020, recently launched by the Prime Minister, Datuk Seri Najib Tun Razak.
“I believe, the “Brand Transformer” fulfills one of six high-impact programmes in the SME Masterplan, namely, ‘Inclusive Innovation’, that is to promote the transformation of communities including microenterprises in the rural areas,” he added.
At the same event, Raja Nazrin presented certificates and trophies to 24 companies from the National Mark of Malaysia Brands (NMMB). The NMMB is a trust mark, a symbol of excellence, quality and distinction for Malaysian products and services, which in turn gives assurance and confidence to the general public subscribing to it. — Bernama