MIRI: The relevant authorities here should hold a roundtable talk on how to intensify and revive tourism products in this city.
Communications Assistant Minister Datuk Lee Kim Shin said such commitment is needed as Miri is struggling to transform into an international resort city.
“We have a lot of unique tourism packages here, and existing packages need to intensify use of attractive promotion techniques.”
Lee told The Borneo Post this when asked to comment on a recent media statement by Singapore Senior Minister for Foreign Affairs and Home Affairs, Masagos Zulkifli.
The senior minister during an official working visit to Miri on Jan 15 said Miri had the potential to attract more tourists from Singapore if well promoted to the republic under its ‘Prosper thy neighbour’ concept.
Lee agreed, saying tourism authorities here should take note of this.
He said when Miri was granted direct flight to Singapore in the last few years, the local authority designed tourism products to lure Singapore tourists here.
“As far as I know, our tourism products were promoted to Singapore though I don’t know how well.”
He also pointed out a need for the authority to revive potential tourism events such as Miri International Mass Wedding and Miri International Food Fair.
It would be a waste if such valued-added events in the city were not continued, he added.
The inaugural Miri International Mass Wedding when implemented received the thumbs-up of participating couples from various countries, he recalled.