Malaysia: Retail therapy



A gradually improving eco­nomic climate is expected to support continued re­tail growth in Malaysia in 2013. However, downside risks from the international environment and political uncertainty may affect economic expansion before the year is through.

In January, local press reports suggested the retail market would grow by between five per cent and six per cent this year. The sector is expected to track or somewhat outstrip broader economic growth, which official estimates suggest will come in at between 4.5 per cent and 5.5 per cent.

Retail Group Malaysia, a local retail consulting firm, said in a re­cent report the sector would grow by sixper cent in 2013, following growth of .9 per cent, 5.9 per cent, 4.8 per cent and 5.7 per cent in the four quarters of 2012.

The organisation said the market would receive a fillip in the first quarter of 2013 from the second round of the govern­ment’s 1Malaysia People’s Aid (Bantuan Raykat), which began in January.

Segments that are expected to benefit include electrical and elec­tronics, largely due to a RM200 (US$65) rebate on smartphone purchases for 21 to 30-year-olds who have monthly incomes that do not exceed RM3,000 (US$965); and bookshops capitalising on the RM250 (US$80) book tokens to be given to all university students.

Spending associated with Chinese New Year should also provide another boost at the beginning of 2013. Retailers often offer promotions during the holiday period, adding mo­mentum during what is already a busy time of year. However, the holiday is usually followed by a dip in sales.

At the beginning of the year, Yen Global, a Malaysian clothes manufacturer, wholesaler and retailer, said the fashion and lifestyle segment had grown by a ‘modest’ five per cent in 2012. However, the company consid­ered the outlook good enough to undertake significant invest­ments in expansion, expand its branch network, revamp its products and provide incentives for frontline staff.

“Retail companies that want to chart a growth path will need to expand cautiously, and with the right timing and location in order to rise above the competition,” said Goh Kok Beng, the executive chairman of Yen Global Bhd, in the company’s annual report.

Similarly, CapitaMalls Malay­sia Trust, a real estate investment trust, said in January that it was continuing to look into mall acquisitions, expecting six per cent retail growth in 2013 after a successful 2012.

The fund focuses on suburban ‘neighbourhood’ malls in which people do day-to-day shopping, a model that has become increas­ingly popular in recent years as the ‘destination mall’ market has become more saturated.

The single-biggest reason for optimism among retailers, wholesalers and mall investors is Malaysia’s continued strong economic performance, despite a difficult international situation coloured by the eurozone crisis and the US’s debt troubles.

Consumer confidence is cur­rently at a two-year high. Mo­mentum is being maintained by a variety of factors, including high prices for Malaysia’s commodity exports, but more importantly, domestic demand supported by investment, a favourable inter­est rate environment and low inflation.

Public and private investments under the Economic Transforma­tion Programme (ETP), which seeks to boost value-added in the economy and put the private sector at the forefront of growth, is particularly important.

The ETP, which involves a raft of investments and reforms, is being rolled out through to 2020 as part of Malaysia’s ambition to become a high-income country by the end of the decade.

Meanwhile, inflation in 2012 averaged 1.6 per cent, half the level recorded in 2011. Analyst surveys forecast that the central bank will keep rates on hold until the second half of the year.

While these factors mean there is good reason to be upbeat about the outlook, there are a number of downside risks to take into ac­count. First and foremost is the broader economy, which could take a hit if the global situation worsens.

Significant softening in com­modity prices, a worsening in the eurozone crisis affecting the international economy or other unforeseen challenges (such as an oil price spike caused by conflict in the Middle East) could all cool growth in Malaysia.

Another factor that retailers are taking into account is the gen­eral election, which is expected by June. Opinion is divided about the impact of the run-up to the poll on the sector; while some expect there to be little effect, others are already reporting a de­gree of caution among shoppers, particularly regarding big-ticket purchases.

Depending on the result of the election, uncertainty after the vote could cause both investor and customer sentiment to dip.

The Malaysian retail sector performed well in 2012, and looks set for another good year in 2013. However, a number of factors, both internal and external, could have a dramatic impact on growth as the year unfolds.