Anlene bone health check campaign at Boulevard Hypermarket today

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MIRI: Anlene Bone Health Check, the continuous nationwide campaign aimed at educating Malaysians about the importance of taking care of their bones to prevent the onset of bone disease, will be at the Boulevard Hypermarket here from today to Sunday.

To date, the programme has provided free bone scans to over 500,000 Malaysians.

In its press statement, the general manager of Fonterra Brands (Malaysia) Sdn Bhd David Ross, said, “We have always been committed to creating awareness of bone health and osteoporosis. Bone health check is one of our on-going initiatives to help consumers understand how simple changes to their diet and lifestyle can make the difference in achieving better bone health.”

Unfortunately, he added, osteoporosis is a ‘silent disease’ as we don’t realise, feel or see the effect.

“We are not aware that our bones break every day and thus, we need adequate physical activity and nutrition to protect it. Many women in Malaysia continue to have the illusion that osteoporosis will not affect them as they are young, not realising that their bones may start to deteriorate from as early as age 30,” he elaborated.

This programme has helped hundreds of thousands of Malaysians take preventive measures to protect their bone health.

“As part of our nationwide roadshow to reach out to more consumers, Fonterra Brands is pleased to bring the programme to Boulevard Hypermarket and Dept Store Sdn Bhd,” Ross added.

In connection with Boulevard Members’ Day, which also falls today, there will be special gifts for the first 1,000 customers.

On top of the free bone scan, customers are also eligible to participate in Anlene’s buy and win contest with purchases of any Anlene product worth RM60 and above. Each customer will also receive two mugs.

Prizes for the contest include Boulevard cash vouchers worth RM680, RM380 and RM180 for the first, second and third prize winners respectively and 10 consolation prize winners will each receive a RM80 cash voucher.

Anlene is a specially formulated high calcium milk with calcium, Vitamin D, magnesium, protein and zinc for optimal bone health.

At the roadshow, consumers can enjoy Anlene’s creamy taste which caters to those milk drinkers who look forward to enjoying Anlene’s high calcium milk.

Consumers can look up the product online at www.anlene.com my.