Saturday, August 15

Board appoints Seligman as consultant of music expo


KUCHING: Sarawak Tourism Board, the organiser of the first edition of the Borneo World Music Expo has announced the appointment of Gerald Seligman, the former general director of Womex (the largest World Music Expo) as consultant for the expo.

The inaugural expo will be held from June 24 to 26 at Pullman Hotel Kuching. With the renowned and high profile Seligman on board, Sarawak Tourism Board is promoting the exposition to position Sarawak as a destination for art, culture and music.

Seligman is Caravan Arts Consultancy president and professional musician with over 25 years of experience in both major and independent music and music event companies throughout the world. Until November 2009, Seligman was the general director of Womex. He founded and ran EMI Hemisphere, the company’s premier world music label, and was head of EMI’s international sector for strategic marketing and has produced or compiled over 100 releases, including one with a Grammy nomination.

“The Borneo World Music Expo is a new initiative in addition to the already successful Rainforest World Music Festival. This is a new international world music conference organised by the Sarawak Tourism Board to coincide with the Rainforest World Music Festival (RWMF). The expo is specifically designed to expose Asian and ethnic musicians to the international market,” said Sarawak Tourism Board Corporate Affairs director Angelina Bateman in a press statement made available yesterday.

“Scheduled to be held a week before the Rainforest World Music Festival every year, the expo will integrate a trade fair, musical showcases, conferences, exhibitions and networking sessions which would promote the culture and music.

We are glad the renowned Seligman has come on board to lend his expertise to this expo,” she added.

She also said that the event would raise the meeting and exhibition market segments related to music in the context of business tourism events. It is the ambition of the board to grow the expo into a world recognised annual exposition for the professionals and trade visitors within the international music scene.

The expo would be the first of its kind to be organised in South East Asia and is supported by Malaysia Convention and Exhibition Bureau (MyCEB) as well as Sarawak Convention Bureau (SCB).

Musicians, managers, record labels, festival presenters, music venues, music professionals, cultural ministries, entrepreneurs, and technology companies can participate by registering through the BWME website online at