FRUITFUL MEETING: Rashid (left) presents a gift to Aireen during the courtesy call.
KUCHING: Sarawak Tourism Board (STB) and AirAsia have struck up a partnership to promote the state.
This partnership was achieved after a delegation from AirAsia Bhd led by its chief executive officer Aireen Omar accompanied by her team of officers paid a courtesy call on STB’s CEO Dato Rashid Khan.
The delegation discussed with STB on destination marketing and promotion as well as other possibilities particularly in the run-up to Visit Malaysia Year and Visit Sarawak Year.
“We welcome AirAsia’s efforts to jointly promote the state and hope by working together, we will be able to increase visitor arrivals to Sarawak,” Rashid said in a press statement yesterday.
He assured that the board would facilitate and assist the airline in whatever way possible to promote visitor arrivals.
The team members of both organisations will work together to finalise the decisions made by both CEOs on this marketing collaboration.