KUCHING: Sarawak Tourism Board (STB) joined other finalists in London’s Leicester Square to see who would walk away with this year’s most hotly anticipated award — The Destination of the Year.
The travel industry’s biggest players were out in force at the prestigious Travel Trade Gazette Awards on Sept 10 to celebrate the achievements of the past year.
This is the first year STB was shortlisted, and their first year at the awards, joining other leading destinations like Brand USA, Tourism Australia and Barbados Tourism Authority.
Dubai Department of Tourism and Commerce Marketing was eventually named the winner that evening.
TTG’s editor and brand director Daniel Pearce presented STB regional marketing manager Maurice Balang with a certificate to recognise Sarawak’s huge achievement in making it into the shortlist.
Maurice said that they were delighted with the achievement.
“The UK is one of our biggest tourism markets and over the past year we have increased our engagement with the trade; a strategic decision that has now been rewarded,” he said.
“However, we must not let momentum slip and will continue in our efforts to champion Sarawak.”
The presentation ceremony was held in the heart of the city at the Odean in Leceister Square, followed by a glittering after-party at The Savoy Hotel.
This year’s theme was Vintage Chic and the night was heralded as one of the best annual events in the travel industry.
For further information on Sarawak, please visit www.sarawaktourism.com