KUCHING: The Mitsubishi e-Heroes programme will see the Mitsubishi Innovative Electric Vehicle (i-MiEV) available for the public to test drive at Petrosains Dino Trek 2, Sarawak Museum from Dec 10 to Jan 7, 2014.
Mitsubishi Motors Malaysia (MMM) launched the programme at Sarawak Museum here yesterday.
“This programme offers electric car fun rides to kids to promote awareness on ways they can play a part to create an eco-friendlier future,” said MMM chief executive officer (CEO) Tetsuya Oda before the launch.
He said e-Heroes encompassed all electric, energy, environment and earth aspects.
“We started the educational programme back in Kuala Lumpur in August 2012. Since then it has travelled to Terengganu, Johor Bahru and Kota Kinabalu,” he revealed.
Oda said since its launch, the programme had benefitted close to 70,000 young Malaysians.
MMM yesterday brought in their most advanced creations for the educational programme in the form of the i-MiEV. It is a fully electric, zero emission vehicle which is environment-friendly thus makes for cleaner, safer and more efficient driving.
Oda revealed that MMM had begun the sales of i-MiEV to the Malaysian public.
He said the 100 per cent electric car is surprisingly powerful to give a smooth quiet ride.
“i-MiEV is definitely redefining the world’s drive,” he commented.
He said at MMM, they believe that caring for the environment is everyone’s responsibility.
“We believe our technology and passion for driving will lead the way to a new future for motoring. We believe by making driving cleaner and safer, our children will get to enjoy earth’s many wonders, and that’s what drives our Drive@ Earth corporate philosophy,” he said.
Earlier State Museum director Ipoi Datan acknowledged the role of MMM in preserving the planet by inculcating in children at a younger age respect for the Earth and the environment.
“Any environment-friendly programme, especially of educational value, is accepted by city folks and I know it’s a great responsibility for MMM,” said Ipoi.
He added that Sarawak Museum is the right venue to pave the way for young people to see and learn about the environment and the electric motorcar.
Ipoi hoped future generations have something to see and ensure our earth is safe from environmental catastrophe.
The educational programme is run in partnership with Petrosains Sdn Bhd.
Also present at the launch were Petrosains Progamme Department director Kamuruddin Kassim and Jimisar principal dealer Mariana Ismail.