Famous Malaysian artiste is Freshel’s ambassador

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KUCHING: For busy women of today, Freshel time-saving skincare range comes to the rescue as it is a time-saving skincare range that is easy to use.

Officially launched in Kuala Lumpur on Wednesday, Freshel also ensures that when traveling, you don’t have to pack various beauty products in your bag, thus saving you space. Plus, it’s great for mornings – even if you’ve overslept, you can still complete your skincare routine while rushing so you’re still attentive about your skincare! Freshel is indeed the smart choice for women who are busy yet meticulous.

Its star products, Freshel All-In-One Gel, which has a 5-in-1 function and Freshel Mineral BB Cream are both used after cleansing and toning fulfilling Freshel’s beauty philosophy of giving you high-quality skincare to maintain beautiful skin even in your busy life.

“Since it was first launched, the number of Watsons outlets carrying Freshel has now tripled. This positive growth is evidence that Freshel is exactly what women are looking for today,” said Kanebo Cosmetics Malaysia chief executive officer Masahiro Yamasaki.

The Freshel All-In-One Gel functions as a beauty essence, lotion, emulsion, cream and moisturising makeup base. It comes in three formulas – whitening, hydrating and extra hydrating. Freshel is also kind to the environment with its eco-friendly refill packs, available for a cheaper price but with the same volume and efficiency.

The Freshel Mineral BB Cream is also a 5-in-1 comprising of essence, emulsion, cream, sunscreen and tinted makeup base. There are four types to choose from, Pore Cover, UV, Moist and EX (extra moisturizing).

General manager of Watson’s Malaysia Caryn Loh said that Freshel has met all expectations in Watsons’ aim to provide its customers with products that would suit their lifestyles and budgets.

“We are very happy that Freshel has perfectly met the growing market demand for efficient and effective skincare for women who need to juggle their many roles. Judging from how popular Freshel is, we are expecting it to grow even faster,” said Loh.

At the launch, singer-songwriter Yu Heng was revealed as Freshel’s ambassador in Malaysia. Known for her unique singing voice and artistic personality, as well as a loyal Freshel user, she shared that she was very honoured and happy with her collaboration with the brand. She claimed she doesn’t like to complicate things and prefers to keep it simple in life. So when it comes to beauty, the most important thing to her is skincare, especially hydration.

“My favourite product is Freshel All-In-One Gel, with its exclusive five-in-one concept, plus its unique gel formula that quickly penetrates in just five seconds. Using it makes skincare even more precise,” she said.

Not long after getting married, Yu Heng had been very busy with songwriting, work, and her family. With this, she felt that Freshel’s time-saving skincare range, especially the All-In-One Gel, was custom made for her.

Freshel allows her to do away with complicated skincare steps. She is also able to leave her skincare routine in the good hands of Freshel so she can devote the time she has to her career and family.

Yu Heng is thankful for her collaboration with Freshel, as she was able to use Freshel products before they are made available to the public. She believes that the Freshel CC Cream, which will be launched in May this year, is one that people will look forward to.

Just like its name, CC Cream has Colour Correcting properties, and in line with Freshel’s philosophy of multi-functional products, it improves skin tone and brightens skin, allowing you to step out the house looking beautiful without having to spend a long time on skincare routine.

During the launch, Yu Heng also gave a live performance of a Freshel-themed song on the guitar. She wrote the song in just 10 minutes as she was really inspired by its theme ‘refreshed’. However, she has yet to name the song.