KOTA KINABALU: HitzFM Sabah announcer Rica gets her inspiration from travelling.
The radio announcer of three years has learnt that creativity is not a skill you can acquire nor is there a formula you can study about.
She pointed out in radio, you need to stay creative and continue to churn up exciting ideas to entertain your listeners.
“I have been searching high and low for fresh ideas daily and learnt from experiences to improve my announcing skills and to plan the next big events for HitzFM Sabah,” said Rica.
So how does she get started?
“I ‘google’ every day. I listen to radio shows around the world, I watch YouTube viral videos, I hang out with the people from the music and entertainment industry. I do a lot of hosting gigs and most importantly I must travel,” she said.
Rica disclosed that her most recent trip was to Melbourne and Sydney where she smelled, touched, ate and felt all things Aussie.
She said graffiti is a part of the heritage in Melbourne city where the young and old are into street performing, flash mobs, beat boxing, magic shows, solo artists and band busking, musicians playing, live painting, creating art in every possible way! The town immediately feels so lively with these artistic street performances.
“It was also an eye opener for me at John Mayer’s concert in Rod Laver Arena, just pure high quality music entertainment.
“Now that I am back, I am pumped with little ideas waiting to be spun like webs just like Spiderman and bring in new entertainment values to hitzfm Sabah! I am sure to travel abroad soon to experience other new things and get inspired. I share all things fun and awesome on my Facebook and Instagram,” said Rica.
Tune into hitz 1-2-4 with Rica every weekday from 1pm to 4pm on HitzFM Sabah 100.8 in KK and 99.8 in Sandakan. Find her on instagram:@ricahitzand fb.com/ricasham