Wednesday, March 20

Chatime named tea brand of the year at international branding awards


KUCHING: Chatime, a tea brand in Malaysia, was awarded the Brand of the Year award in the ‘Tea’ category at the World Branding Awards which was held at One Whitehall Place in London, UK recently.

Bryan Loo, managing director of Chatime Malaysia said, “I love what I do, but it is hard work. With me there is a great team at Chatime Malaysia that has worked hard through all the challenges that come with building this brand and making it the household name that it is today in Malaysia. This award is recognition of their commitment and I am very proud to receive it as it proves that Chatime is now a global brand.”

The awards were organised by the World Branding Forum (WBF), a global non-profit organisation which produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach.

It is also involved with research and development, the implementation of standards, best practice guidelines and tools, as well as other branding initiatives.

The recipients of these awards are based on the criteria of household names in their home country that have been judged to be truly exceptional through four streams namely brand evaluation, consumer market research, public online voting and the WBF Advisory Council voting.

According to Richard Rowles, chairman of the WBF, the award recipients are symbols of commitment to quality and innovation, making them models for others in their sectors and makes it a core focus for continuous improvement of their management to maintain their brand in the industry.

Global winners include Apple, Coca-Cola, Del Monte, Guinness, Heinz, HSBC, Louis Vuitton, McDonald’s, Mercedes-Benz, Samsung, Sony PlayStation and VISA. National tier winners from Britain included Barclays, the BBC, British Airways, Silentnight, Thomas Cook, the University of Oxford and WHSmith. Each brand was named ‘Brand of the Year’ in their respective categories.

Since its launch in Malaysia in 2010, Chatime has actively engaged Malaysians with its range of over 100 tea variants; participating in supporting talented young Malaysians in the creative field; and innovative promotions utilising mobile applications and social media.

Including Malaysia, Chatime has over 800 retail outlets established across the world.