Sunday, December 15

Sarawak Convention Bureau launches Soulful Orangutan Appeal Project


KUCHING: The Sarawak Convention Bureau (SCB) recently launched its ‘Soulful Orangutan Appeal Project’ at Imex America.

Cannon (second left) handing over the cheque to Sarawak Forestry Corp SF&C manager Mohidin Rajuli. Also seen are (from left) SCB global marketing and communication director Amelia Roziman, Semenggoh Wildlife Centre Park management executive Nor Emel Farnida Jaddil and Sarawak Forestry Corp TPA coordinator Kuching Saip Sulong.

Project ambassador, Miss Malaysia World 2014 Dewi Liana Seriestha is seen with the mascot.

This key trade show for the global meetings, incentive travel and events industry was held in Las Vegas, USA on Oct 14-16.

A press release issued by SCB yesterday said the project would be an ongoing SCB trade show initiative to promote Sarawak Forestry Corporation (SFC)’s popular corporate social responsibility (CSR) programme ‘Heart2Heart with Orangutans’.

With just a ‘Like’ and a ‘Share’ of ‘Soulful Orangutan Appeal Project’s’ Facebook page, visitors can be part of the programme and make a difference.

Each ‘Like’ equals a US$1 donation from SCB under the name of each participating individual.

“The response to Soulful Orangutan Appeal Project was encouraging as we had visitors to our booth enquiring about not only Sarawak’s CSR programmes, but what else the destination could offer; which was our main objective,” said SCB managing director Mike Cannon.

SCB said exhibiting under the Malaysia banner with partners Malaysia Convention and Exhibition Bureau (MyCEB), CPH Travel Agency and Borneo Adventure from Sarawak was a great success.

Built on a core trade show format, Imex America offered great networking opportunities and free education thanks to multiple partnerships with leading global and American industry associations, it said.

“IMEX America allowed the bureau to discover more business opportunities in North America and a chance to showcase our products and services to the local buyers by giving them a taste of Sarawak in Las Vegas. Visitors were also thrilled to meet our ‘soulful’ ambassador, Brooke,” said SCB general manager Chew Chang Guan.

Targeting association meetings and conferences by norm, SCB also promoted ‘Borneo Quest – Be Part of the Tribe’, a uniquely crafted corporate incentive programme, to potential buyers from a broader market that appreciates adventure in a rich natural setting such as the million-year-old rainforests of Borneo.

In addition, SCB, together with co-Imex exhibitors CPH Travel Agency and Borneo Adventure undertook extended sales and marketing activities in Los Angeles prior to attending Imex America.

A ‘Borneo Talk’ programme followed by an interactive event – managed by WOW Collection – was held for potential clients and invitees from SCB’s contacts as well as Malaysian industry partners, Malaysia External Trade Development Corporation (Matrade), Malaysia Investment Development Authority (Mida) and Tourism Malaysia.

For more information on SCB or to download their latest marketing tools, visit or contact [email protected]

For more information on the Soulful Orangutan Appeal Project go to the Facebook page.