Hyundai Motors unveils new model Enduro

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KUCHING: Hyundai Motor Company celebrated its presence at the 11th Seoul Motor Show with the world premiere of an all-new design concept, the ‘Enduro’ lifestyle urban crossover utility vehicle (CUV), as well as new models making their first appearance in Korea.

The newcomers include the plug-in hybrid Sonata sedan, the RM15 (Racing Midship 2015) high-performance coupe concept, the new Tucson compact SUV, the new Sonata line-up and two commercial vehicles – the Mighty and the Solati.

The name ‘Enduro’ is derived from ‘Endurance.’ Also, Enduro visually combines SUV look with rally motorcycle which compete in the world’s toughest rally events. The Enduro is designed as a partner for individuals living in the modern city with energetic, athletic lifestyles.

The Enduro has the look of a crossover vehicle, with raised ground clearance, SUV-style fender cladding and a dark grey garnish to the lower parts of the car, which appear robust and protective, while expressing mobility and agility.

The C-pillars are fitted with an aerodynamic air-blade to reduce drag and the side-skirts incorporate step bars for easier loading / unloading of the roof rack.

The styling of the dashboard and center console feature the eye-catching combination of horizontal and vertical elements, which express sportiness, toughness and endurance.

The Enduro’s cabin seems to wrap around the driver’s seat in a manner that creates a dynamic atmosphere, while underscoring the solidity of the vehicle’s structure.

Facing the driver, the instrument cluster concentrates a multitude of information in an integrated display that minimizes distraction through its driver-centric design.

Small details of the interior are exploited to reinforce the Enduro’s sporty and upbeat image. Visual elements reminiscent of sports equipment are applied to those cabin components and surfaces which occupants touch.

The steering wheel design features the spoke and handle molding of a road bike and the door handles have a lightweight cowl image of an off-road bike.

The design of the trunk turns it into a durable, flexible space, with versatile drawer-style compartments that can safely accommodate a broad range of lifestyle sports equipment.