Thursday, October 17

iflix records over 100,000 subscribers in two months


KUCHING: iflix, Southeast Asia’s leading Internet TV service yesterday announced that it has activated over 100,000 subscribers streaming over 30 million minutes of content, less than two months since its launching in Malaysia and the Philippines.

The company in a statement yesterday said the new milestones has cemented the company’s position as the most popular and fastest-growing subscription-video-on-demand (SVOD) service in the region as it moves from strength to strength.

iflix group’s chief executive officer (CEO) Mark Britt said: “We’re thrilled that we’ve surpassed 100,000 subscribers since launching at the end of May.

“We remain focused on delivering an outstanding value proposition for our users by adding new content and new features in the coming year and look forward to continuing to smash our internal targets in the years ahead,” Britt said.

Iflix noted its advanced programmatic marketing stack, which captures viewer data revealed that subscribers tune in for an average 1 hour and 45 minutes per session daily with activity spiked over the weekend with users binging on full seasons of award winning shows such as Friends, Modern Family, Homeland and Dexter.

Having recently announced a succession of partnerships with top studios and distributors including Disney, Paramount, Warner Bros, MGM, Fox Studios, BBC, STARZ, and Primeworks, iflix added it offers subscribers tens of thousands of hours of popular Hollywood, international, Asian language and local content with new titles being added daily.

Having recently launched its Internet TV services in Malaysia and the Philippines, iflix said it will roll out its world class service to additional key Southeast Asian markets, including Thailand and Indonesia throughout 2015, offering consumers one of the largest libraries of top US, Asian regional, and local TV shows and movies available in the region.

Each subscription allows users to access the service on five Internet capable devices such as mobile, tablet, computer, or television set, for viewing.