Friday, March 22

New 24-hour Chinese radio channel on air next month

A new Chinese radio channel ready to  come on air.

A new Chinese radio channel ready to
come on air.

TEAFmKUCHING: A new 24-hour Chinese radio station will be launched next month.

After a few months of preparation, the new private radio station will start broadcasting in August in Sarawak and Sabah.

It will be the first radio station of its kind in East Malaysia.

This new radio channel is the first Chinese radio station based in the state capital, which is described as a courageous move that everybody should give their full support.

After the ‘722 Sarawak Independence Day’ celebrations, people of Sarawak are passionate about the ‘Sarawak for Sarawakians’ movement.

As such, the setup of this new radio station in East Malaysia would be a very meaningful and much-awaited event.

There are five radio channels based in Peninsular Malaysia, namely the government radio channels of Ai FM, private ONE FM, MY FM, MELODY and 988. Channel 988 is not available in Sarawak and Sabah.

RTM also broadcasts Chinese programme but only a small part of it is produced in Sarawak and Sabah. CAT’s Radio, which was set up many years back, is no longer broadcasting Chinese programme.

To be broadcast from Kuching and Kota Kinabalu, the new radio station will initially be based in these two places.

According to Nielsen report, there are 17,000,000 listeners aged from 10. Nine in 10 people spend an average of 18 hours listening to the radio.

Malays make up 55 per cent (10,200,000), 22 per cent (4,100,000) are Chinese, while nine per cent (1,700,000) are English listeners.