KUCHING: Malayan Banking Bhd (Maybank) has been awarded the Brand of the Year 2015 Award, its second consecutive year of recognition at the World Branding Forum (WBF) held in London recently.
Maybank in a statement said it was the only brand accorded the recognition under the banking category for Malaysia.
Group president and chief executive Officer (CEO) Datuk Abdul Farid Alias said the group was humbled by the award which was a testament to the continuous efforts put in to enhance its brand equity among customers.
“We have been working hard over the years to improve our brand experience through our engagement with customers across all channels, and we would like to thank them for this honour as well as for their trust and support over the years.
“We believe this award also reinforces our success in building a unique experience centred on our mission to humanise financial services.
“We intend to pursue these efforts so that we continue to create a consistent customer experience across our global network,” he said.
WBF’s chairman Richard Rowles said,“This is a celebration of the hard work that goes into building great brands.
“As half of the voting is by consumers, winners of the awards clearly demonstrate that they have built strong brand loyalty among their customers and fans.
“The awards is a testament to the people who work behind the scenes in building and maintaining brands.
“These are brands that have a strong relationship with consumers,” he said during the award ceremony.
WBF, which organises the prestigious World Branding Awards, is a global non-profit organisation based in London and dedicated to advancing branding standards for the good of the branding community as well as consumers.
The organisation recognises and celebrates some of the best global and national brands for their work and achievements, judged through three streams: brand valuation, consumer market research, and public online voting.
There were three tiers of awards namely the Global Award, National Award and Regional Award, which were presented to truly international brands that have a presence in ten or more countries, on three or more continents, and limited to the top 100 global brands in any particular year.
The National Award was presented to the very top brands in each participating country at the awards.
Those are brands that are household names in their home country that have been judged to be truly exceptional.