KUCHING: Sarawak Tourism Board (STB) will feature ‘Adventure in Conservation’ as the key selling point of its tourism promotion at the eighth edition of ITB Asia 2015.
Called the ‘Trade Show for the Asian Travel Market’, ITB Asia will be held at the Marina Bay Sands Exhibition and Convention Centre in Singapore from tomorrow until Friday.
The conservation programmes to be highlighted at the trade show are designed to enhance the understanding of tropical ecosystems, wildlife and biodiversity.
Environmental awareness and conservation in Sarawak will also be raised to potential buyers at the industry business session.
The eco-tourism product promotion is a collaborative effort with Sarawak Forestry Corporation (SFC) and will introduce conservation packages and related product experiences.
The eco-tourism packages offered consists of unique and totally hands-on educational programmes, eco-tours and wildlife encounters.
In its bid to increase awareness of Sarawak’s niche products, STB will also highlight the Meetings, Incentives, Conventions and Exhibitions (MICE) sector alongside with the Sarawak Convention Bureau.
Joining STB to promote Sarawak at ITB Asia are the Sarawak Convention Bureau and 11 members of the travel industry including travel agents, product owners and hotels from Kuching, Sibu and Miri.
While in the city state, the Sarawak travel partners met their Singapore counterparts at a business session yesterday afternoon.
ITB Asia is organised by Messe Berlin (Singapore) Pte Ltd in cooperation with STB that enables tourism partners to gain deeper insight into the Asian travel network with business networking sessions and partners from the region.
The annual travel and tourism business meeting is a renowned trade event that contributes to the development of global tourism and the advancement of the tourism sector in the region.
The event features more than 500 exhibiting companies from the Asia Pacific region with 8,000 trade attendees from 90 countries in Europe, Middle East, USA and Africa.