AmResearch is not surprised by Maxis move to offer more competitive packages to maintain its market share against a global trend of rapidly declining revenue per data.
KUCHING: AmResearch Sdn Bhd (AmResearch) is not surprised by Maxis Bhd’s (Maxis) move to offer more competitive packages to maintain its market share against a global trend of rapidly declining revenue per data.
This comes as chief executive officer Morten Lundal on Friday said the group plans to automatically upgrade all of their MaxisOne plan customers to higher data quotas without any additional cost.
“As such, we expect the group’s margin pressures to constrain its earnings momentum,” it said in tis review on the group yesterday.
Yesterday, the stock closed 10 sen or 1.63 per cent lower than its opening price with 8.21 million shares traded. It reached a low of RM6 and a high of RM6.12 during trade yesterday.
AmResearch highlighted that this means that MaxisOne customers with 1GB of data with unlimited voice/SMS option would be getting 5GB of data at the unchanged price of RM98/month, while customers with a quota of 3GB will be upgraded to 8GB for RM128/month.
The upgrades would be available later this month but 3GB of free data would be available this week.
“The benefits will not just be limited to new customers but also to all existing Maxis customers.
“In addition to the quota upgrades, Maxis will also be announcing further innovations that would enable customers to do more with their data,” noted AmResearch.
On Friday, Lundal apologised for the company’s late response to, and uneven treatment of its customers following reports on social media that Maxis had offered huge discounts and a better plan for customers who wished to change their mobile service provider to other competitors.
AmResearch calculated the new Maxis plan to translate into RM19.60 per GB for the RM98 per month plan and RM16 per GB for the RM128 per month option.
“As a comparison, U Mobile’s unlimited call option still provides the highest data quota at 15GB data for its RM70 per month Hero package, which translates to only RM5 per GB.
“Celcom’s First Gold postpaid plan at RM80 per month offers 10GB of mobile internet that is split between 5GB of mobile data and 5GB of weekend data (1.25GB for every weekend), an additional 5GB of WiFi and carry-over of unused internet data of up to 5GB.
“This translates to RM8 per GB. Meanwhile, Digi’s promotional 3GB data, internet rollover of 1GB and unlimited calls for RM68 per month until 30 June this year translates to RM23 per GB.”