Wednesday, June 16

Hap Seng Star unveils the new Mercedes-Benz E

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KUCHING: Mercedes-Benz Malaysia via Hap Seng Star Sdn Bhd (Hap Seng Star) presented the all-new E-Class at its showroom with the new Mercedes bearing testimony to a proud heritage and presents a confident vision of the future of luxury automotive masterpiece.

“The E-Class is the core of the Mercedes-Benz brand and in the past has repeatedly redefined the standards in the premium executive-class segment.

“The new E-Class is the most intelligent sedan in the premium segment. It now carries this tradition into the future with a wealth of top-class innovations, stylish highlights and an impeccable interior with high-value perception,” says Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia.

The new E-Class shows a muscular front end that boasts a different look for each design and equipment line.

The ‘Exclusive’ line features the classic Mercedes radiator grille with the star on the bonnet while the ‘Avantgarde’ and ‘AMG’ Line models are identifiable by the sports radiator grille with a large Mercedes star as its centrepiece.

Each of the radiator grille designs lends the E-Class a distinct character – elegant and with an emphasis on status or dynamically elegant – offering a unique degree of diversity that makes each different model stand out.

At the rear end, broad shoulders above the rear wheel arches lend the E-Class its unmistakably powerful character.

Single-piece tail lights featuring a two-bar design framed by the vehicle body clearly identify the E-Class as a new member of the Mercedes family. The tail lights provide an additional highlight reminiscent of stardust, the Milky Way or the glow of a jet engine.

This crystal optic is created by innovative reflector technology with a specially configured surface structure for the tail lights and is making its debut appearance in the new E-Class.

Compared with its predecessor, its wheelbase length has grown by 65 millimetres, its overall length by 43 millimetres.

The resulting increase in space is to the benefit of all passengers. The basis for agile handling characteristics is provided by an increased track width. With minor exceptions, the boot capacity has been maintained at the excellent level of the previous model.

The interior of the new E-Class embodies the synthesis of emotion and intelligence. It includes two brilliant next-generation high-resolution displays, each with a wide screen diagonal of 12.3 inches – unique in this segment.

The driver can choose between three different styles to select their preferred look for the wide-screen instrument cluster: ‘Classic’, ‘Sport’ and ‘Progressive’.

As the entire cockpit is fully digital, the driver is free to configure the information and views and thus create their own personal cockpit.

A new, intelligent graphic design with high-resolution visualisations and animations, together with a simplified logic, further enhances this all-new operating experience. At the same time, the occupants enjoy a sensual interior with spacious architecture, which combines the elegance of the luxury class with sportiness.

The interior lighting makes exclusive use of durable, energy-saving LED technology. The same applies to the enhanced ambient lighting included in the lines. With 64 colours, it offers a host of possibilities for personalisation.

It adds touches of light, for example, to the trim parts, central display, front stowage facility on the centre console, handle recesses, door pockets, front and rear footwells, overhead console, and tweeters.

The new E-Class comes with a range of petrol engines comprise four-cylinder versions with outputs ranging from 135 to 180 kW (183 to 245 hp). The E 200 model will be available at launch with a four-cylinder petrol engine rated at 135 kW (184 hp) with a torque of 300 newton metres.

Further model variants will be added to the range including the E 250 rated at 155 kW (211 hp) with a torque of 350 newton metres in September, and the E 300 rated at 180 kW (245 hp) with a torque of 370 newton metres in November 2016.

For more information or to check out the new E-Class, visit Hap Seng Star’s showroom at Jalan Datuk Abang Abdul Rahim or call 082-333460.